Warning: Charmin Essentials Soft toilet paper is NOT the same as Charmin Ultra Soft

I have brand loyalty to Charmin Ultra Soft toilet paper.  It is the most comfortable toilet paper I have ever experienced, so I use it all the time as a small daily luxury.

Last time I went shopping for new toilet paper, I saw this package with the great big word SOFT, so I figured it's my usual Charmin and they've changed the package as they do from time to time:

However, once I got it home, I quickly realized it isn't anywhere near the same toilet paper - it feels like sandpaper on my pampered anatomy!

It turns out Charmin Essential Soft is a rebranding of Charmin Basic - the less comfy discount brand!

Charmin Ultra Soft is still called Ultra Soft, and its packaging looks like this:

So if you're picky like me, don't be fooled by the word "soft"; the word "ultra" is important.

Mnemonic: yellow packaging = yellow flag