Friday, August 26, 2016

Late-breaking story on the CBC

I know this has already been thoroughly commented on in many, many places, but I feel the need to post it here for the record:

The CBC's coverage of the Tragically Hip's final concert was an outstanding example of our public broadcaster meeting the needs of Canadians.

We had a need that could be met with a television broadcast.  But, at the same time, this need was not super compatible with the conventions of television broadcasting.  The format required it to be commercial-free, despite the fact that it was in prime time and had a huge number of viewers.  And it happened to be during the Olympics, for which the CBC held broadcasting rights.  It was of unpredictable duration.  The content would likely contain some swear words.  Canadians abroad needed to be able to see it just as much as Canadians at home.

And the CBC overcame all these obstacles to make it happen, prioritizing the needs of Canadians rather than bureaucratic or penny-pinching requirements or the need to put commercials in front of eyeballs.  They could just as easily (actually, far more easily) have shrugged their shoulders and said "Sorry, we're committed to the Olympics", or "Well, we have to run commercials to earn our keep," or "You can't say 'fuck' on television!" or "Broadcast only available in Canada" and we wouldn't even have noticed. But instead they stepped up, figured out a way to make it work, and served a huge number of Canadians - more than twice the number of Canadians who voted for the winning party in any election in my lifetime!

Many people noticed and appreciated this, and I hope that creates and sustains the political will to give the CBC the resources it needs to keep meeting our needs in the future, even when they don't correspond tidily with the conventions of broadcasting.

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