Sunday, March 31, 2013

Things They Should Invent: use the names of companies as synonyms for their bad employment practices

The pinnacle of branding is when your brand is used as a generic, like kleenex or xerox or google.

So let's leverage this and start using the names of companies as the generic for their most famous bad employment practice.

Got screwed out of your pension?  You got nortelled.  Got your telework status suddenly revoked?  You got yahooed.

10 comments:

Lorraine said...

So that's what it means to get nortelled, eh? What does it mean to get rimmed?

impudent strumpet said...

I haven't been paying enormous attention to RIM. The last notable employment-related thing I remember them doing (and this was a while back) is they downsized a bunch of positions, and then started complain that there weren't any qualified workers, without even trying to re-hire the people they had downsized, or train up some co-op students from the many post-secondary institutions in and around Waterloo.

My analogy at the time was that's like selling your big house and moving into a small apartment while you're pregnant and then, after you give birth, coming back to your small apartment with the baby in your arms, looking around, and saying "Where's the baby's room? Why doesn't this place come with a baby's room?"

Lorraine said...

That would explain why blackberry users are such an elderly demographic...

CQ said...

Privately promoted for a private harrassment? You got penguinned.

Lizzie said...

Love this idea!

Lorraine said...

@CQ, is penguinned a reference to the reputation for misogyny that the Linux kernel group has gotten of late?

CQ said...

@Lorraine, no, not Linux. It is a Penguin Books Canada reference. Multiple cases of 'grab-a**' with employees bought off by promotions - as caught out during the '00s. Now their entire int'l company is as good as gone. They sold off last year to Random House's owners before Rupert Murdock's attempted purchase.
On second thought: maybe 'penguinned' was for all their other legitimate employees, career stagnated, passed aside, and/or assumedly then lower paid in order to balance out to an overall 'clean' corporate divisional payroll.

laura k said...

Got poisoned? You've been union-carbided.

Is land ruined by oil Exonned or BP'd? I guess it depends how old you are.

We could fill a thesaurus with synonyms. "You've been enronned!" "No, I've been worldcommed!"

CQ said...

Entire workplace got switched by a land sell to a new, and non job-transferring, direct competitor. You've been Zellered.

laura k said...

I guess the whole country has been Harpered. Newcomers, would-be immigrants, and refugees have been Kenneyed, of course.