A while back, I came up with the idea of deal-breaker personal ads. You start out by disclosing your deal-breakers and your own characteristics that you think might be deal-breakers for prospective partners. Then after you've eliminated all the deal-breakers, you can look at each other's positive characteristics.
The problem with that idea is the human tendency to define things by their first impression. It might lead people to have pre-conceived (and negative) notions of prospective partners because they've been introduced to them as a set of annoyances.
Solution: you still vet the deal-breakers before you go on to the positive characteristics, but the deal-breakers aren't matched up with particular individuals. You get either a long list of individual deal-breakers and you don't know how many or which ones go with which person, or you get a list of people's sets of deal-breakers so you know which ones belong to the same person but you don't know which person they belong to. (I can make arguments for both approaches.) Then you accept or reject from that list.
Then, after you go through your deal-breaker list, you get a list of the people whose deal-breakers you've accepted (as long as they've also accepted your deal-breakers) with their traditional positive profiles. From the positive profile, you can click through to see which deal-breakers belong to them. So you still get a list of matches already vetted for deal-breakers, but you don't get a first impression of anyone as a collection of negatives.
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